Thursday, June 7, 2018 Ad campaign urges Indians to #uselessplastic

A major ad campaign that's being broadcast on NDTV to hundreds of millions of viewers across India is urging people to "be useless" when it comes to plastic.

Story

A major ad campaign that's being broadcast on NDTV to hundreds of millions of viewers across India is urging people to "be useless" when it comes to plastic.

This pro-bono campaign was produced by the advertising firm Ogilvy for UN Environment and India's Ministry of Environment, Forests and Climate Change. 

Check out the three light-hearted spots:

 

 

 

 

 

Recent Posts
Press Release China to host World Environment Day 2019 on air pollution

 Nairobi, 15 March 2019 – Today, the head of Chinese delegation, Zhao Yingmin, Vice Minister of Ecology and Environment, and Joyce Msuya, Acting Head of UN Environment, jointly announced that China will host the global World Environment Day celebrations on 5 June 2019 with a theme of air pollution.

Story President Macron sounds the alarm at the fourth UN Environment Assembly

Ahead of global climate strikes on March 15, French President Emmanuel Macron spoke at the 4th UN Environment Assembly in Nairobi, calling on the world to act, and fast.