Thursday, June 7, 2018 Ad campaign urges Indians to #uselessplastic

A major ad campaign that's being broadcast on NDTV to hundreds of millions of viewers across India is urging people to "be useless" when it comes to plastic.

Stories

A major ad campaign that's being broadcast on NDTV to hundreds of millions of viewers across India is urging people to "be useless" when it comes to plastic.

This pro-bono campaign was produced by the advertising firm Ogilvy for UN Environment and India's Ministry of Environment, Forests and Climate Change. 

Check out the three light-hearted spots:

 

 

 

 

 

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